Two years into my journey along Storage King Road
By Ashley FellowesSK Heidelberg West, VIC
Having takenup a position at Storage King Greensborough in early November 2011, I foundmyself in an industry which is highly competitive and greatly challenging yetrewarding and satisfying.  I think thegreat unknown is turning up to work each day and being presented with a varietyof challenges and tasks and being able to meet and exceed the expectations ofour customers.
My journey alongStorage King Road saw me transfer to Thomastown in February 2012 where Ifurther enhanced my skills and knowledge of the self-storage industry untilJuly 2013 I was offered a temporary transfer for three months to HeidelbergWest as relief manager where I am still based.
I havelearnt many things along the way in terms of selling techniques, rent roll,yield, occupancy rate and managing debtors, however I often reflect upon theperception our customers have of us as self-storage professionals and are wemeeting their expectations.
Byestablishing a rapport with each new customer, building trust and conveying tothem the benefits and advantages of storing with your particular facility wecan give ourselves every opportunity of winning their business.
If you werea customer take time out and ask yourself “what would you appreciate about yourbusiness?”, “What would detract from the experience?”, “What do you appreciateabout certain businesses you spend money with that you could integrate intoyour store?”
By askingyourself as a self-storage employee these and other specific questions we canevaluate and measure our performance and strive to become an even betterorganisation.
The journeycontinues……..